Keeping your old WordPress posts alive can drive more traffic and engagement, but manually sharing them is time-consuming. Automating this process ensures your evergreen content reaches a wider audience without extra effort. Whether you’re looking to boost visibility or keep your social media active, automation is the key.
Why Share Old WordPress Posts Automatically?
Sharing old WordPress posts automatically helps maintain consistent engagement across digital platforms. It ensures that valuable content reaches new audiences who may have missed it when originally published. This method also drives steady traffic to your site without requiring continuous manual effort, saving time and resources.
1. Increase Website Traffic
Your old posts often contain evergreen content that remains relevant over time. Automatically sharing these posts allows you to attract a steady stream of visitors who search for related topics or follow your social media accounts.
2. Boost Social Media Engagement
Frequent activity on social media improves visibility. By automating the sharing of older posts, you maintain an active presence that encourages followers to interact with your content, leading to higher engagement rates.
3. Maximize Content Value
Old articles, tutorials, or guides often continue to provide value long after initial publication. Regular redistribution ensures you’re gaining recurring benefits from the effort invested in creating this content.
4. Save Time and Effort
Automation tools allow you to schedule and share older posts efficiently. This minimizes the need for manual curation and lets you focus energy on creating new content or optimizing other site areas.
5. Optimize SEO Performance
By driving additional traffic to older posts, you improve their chances of ranking higher on search engine results pages (SERPs) through increased clicks and page views. Automatic sharing enhances your site’s overall SEO strategy by revitalizing past content.
Common tools for automating this process include Revive Old Posts, Jetpack, or Buffer.
Benefits Of Sharing Old WordPress Posts
Sharing old WordPress posts automatically extends the lifespan of your content and keeps it relevant. This approach maximizes visibility, saves time, and strengthens your online presence by consistently delivering valuable content to your audience.
Increased Traffic
You increase website traffic by redistributing older content to new audiences. Evergreen posts, which remain useful over time, continue to drive visitors when reshared. Automation tools like Revive Old Posts help target specific social media platforms, ensuring maximum audience reach.
Improved Content Engagement
By resurfacing previous posts, you maintain steady engagement. Regularly shared content keeps your audience active across platforms and maintains a connection. Posts that performed well in the past often regain similar traction, leading to more comments, shares, and likes.
Better Use Of Existing Content
Sharing old posts repurposes valuable content that might otherwise be forgotten. Older articles, blog posts, or tutorials stay relevant and add consistent value. This technique reduces the need to constantly create new material, optimizing your content creation strategy.
Tools For Automating WordPress Post Sharing
Automating the sharing of WordPress posts simplifies how you keep your content visible and relevant. Several tools streamline this process, ensuring consistent engagement and maximum reach.
Social Media Scheduling Plugins
Social media scheduling plugins help distribute your WordPress content across multiple platforms on a schedule. These plugins integrate directly with your WordPress dashboard, making them convenient for regular post sharing.
- Revive Old Posts: This plugin automatically shares old content on platforms like Twitter, Facebook, and LinkedIn. You can customize the interval between posts, choose specific categories or tags to share, and exclude certain posts.
- Jetpack: Jetpack’s Publicize module simplifies content sharing by automatically posting to connected social media accounts. Customize settings to include specific platforms or add personalized messages for better engagement.
- SocialBee: With SocialBee, you can categorize and repurpose older posts, automate shares across networks, and analyze performance metrics to optimize sharing strategies.
Third-Party Automation Tools
Third-party automation tools expand your ability to schedule and manage post sharing beyond WordPress plugins. These tools are ideal if you manage multiple websites or social accounts.
- Buffer: Buffer lets you schedule posts systematically, ensuring a steady stream of content on your profiles. Its queue function allows you to upload multiple links, images, and text updates for immediate or recurring sharing.
- Hootsuite: Hootsuite enables integration with WordPress feeds to automatically share new and old posts to social platforms. Use advanced analytics within Hootsuite to track sharing effectiveness and audience engagement.
- Zapier: Zapier creates workflows to automate actions, such as sharing WordPress posts to selected networks. Its compatibility with hundreds of apps makes it a versatile solution for cross-platform management.
These tools, when used effectively, ensure that your evergreen content remains in circulation, saving valuable time and boosting visibility.
How To Set Up Automatic Sharing
Automating the sharing of old WordPress posts ensures consistent online engagement while saving time. Follow these steps to enable automatic sharing effectively.
Choose The Right Plugin Or Tool
Select a reliable automation tool to manage your post sharing. Popular plugins include Revive Old Posts, Jetpack, and SocialBee. Third-party tools such as Buffer or Hootsuite also offer robust social media scheduling options.
- Use Revive Old Posts to share content regularly across Twitter, Facebook, and LinkedIn.
- Install Jetpack for built-in social features and minimal configuration.
- Opt for Buffer or Hootsuite if your focus is detailed scheduling and analytics.
Verify that the tool integrates seamlessly with WordPress and supports the platforms you plan to target.
Configure Sharing Settings
Adjust plugin settings to align with your sharing strategy. After installation, access the plugin’s dashboard to set parameters.
- Define Post Age: Specify the minimum and maximum age of posts to share (e.g., 30–365 days).
- Choose Categories/Tags: Include or exclude specific categories and tags to target relevant audiences.
- Set Frequency: Determine how often old posts should be shared (e.g., every six hours).
Check for additional options like custom captions, hashtags, or UTM tracking to refine post performance and engagement.
Select Target Platforms
Ensure efficient post distribution by selecting platforms that match your audience demographics and goals.
- Connect plugins like Jetpack to platforms like Facebook Pages and LinkedIn profiles.
- Customize platform-specific formats using tools like SocialBee for tailored messaging.
- Schedule posts for high-engagement times (e.g., weekends for Facebook).
Testing platform reach and performance analytics helps prioritize networks that deliver optimal results.
Best Practices For Automatic Sharing
Implementing best practices ensures your automated sharing strategy is effective and keeps your audience engaged. Focus on relevance, monitor performance, and maintain a balanced schedule for optimal results.
Maintain Relevance In Shared Content
Prioritize content that resonates with your current audience. Share evergreen posts addressing widely searched topics or seasonal posts aligning with present trends. Use tags or categories to filter posts for relevance.
Update older posts before sharing. Optimize outdated information, refresh visuals, and enhance SEO elements like keywords, meta descriptions, and tags.
Customize captions for each platform. Tailor text, hashtags, and styles to match the tone and character limit of platforms like Twitter or LinkedIn.
Monitor Analytics And Adjust
Track your performance using analytics tools. Tools like Google Analytics, Revive Old Posts, or Hootsuite provide insights into click-through rates, reach, and engagement.
Analyze audience behavior patterns. Examine which times or days yield the highest results and adjust the sharing schedule to match.
Refine content strategy based on metrics. If certain posts underperform, reevaluate their relevance, messaging, or targeted audience.
Avoid Overposting
Schedule posts at intervals that maintain audience interest. Overposting may overwhelm your followers and reduce engagement rates. Start with one or two shares per day on each platform.
Diversify shared content. Alternate between older posts, promotional content, and real-time updates to prevent monotony.
Use automation tools thoughtfully. Set specific limits for frequency and avoid repeating the same posts within a short period, ensuring a positive user experience.
Conclusion
Automating the sharing of your old WordPress posts is a smart way to keep your content alive while saving time and effort. By leveraging the right tools and strategies, you can consistently engage your audience, drive traffic, and maximize the value of your existing content.
Stay mindful of your audience’s preferences, monitor performance, and fine-tune your approach to get the best results. With thoughtful automation, you’ll maintain a strong online presence and ensure your content continues to deliver value long after it’s published.
Frequently Asked Questions
Why should I share old WordPress posts on social media?
Sharing old WordPress posts helps extend the lifespan of your content, keeps it relevant, and drives consistent traffic to your website. It boosts engagement by redistributing evergreen content to reach new audiences and maximizes the value of your existing posts.
What are the benefits of automating the sharing of old posts?
Automating the process saves time, ensures consistent posting, and increases visibility without manual effort. It helps maintain an active social media presence, improves engagement, and enhances SEO performance by driving ongoing traffic to your site.
Which automation tools are best for sharing old WordPress posts?
Popular tools include Revive Old Posts, Jetpack, and Buffer. These tools allow seamless integration with WordPress, help schedule automated shares, customize content for specific platforms, and monitor performance metrics.
How does sharing evergreen content increase website traffic?
Evergreen content remains relevant over time and continues to attract visitors. By redistributing it, you expose this valuable content to new audiences, which can lead to consistent increases in traffic and engagement.
How can I ensure my posts remain relevant when shared automatically?
Prioritize updating older posts to keep them accurate and valuable. Customize captions and hashtags for specific social media platforms, and focus on sharing evergreen or seasonal content that resonates with your target audience.
What are the best practices for automatic sharing of WordPress posts?
Schedule posts based on audience behavior, avoid overposting, monitor analytics to track performance, and diversify content to maintain interest. Always use automation tools thoughtfully to ensure a positive user experience.
How can I track the performance of my shared posts?
Use analytics tools like Google Analytics, social media insights, or features within automation tools to monitor metrics such as traffic, clicks, likes, and shares. Regularly review the data to optimize your sharing strategy.
Can sharing too frequently harm my social media performance?
Overposting can overwhelm your audience and reduce engagement. Stick to a balanced schedule by spacing out shared posts, aligning them with audience activity, and focusing on quality over quantity of content.
Should I customize captions for each platform?
Yes. Tailor captions, hashtags, and tone to match the preferences of each platform’s audience. Customizing captions helps create a more engaging and relevant experience for users on specific social media channels.
Is it necessary to use paid plugins for automating old post sharing?
Not necessarily. Many free plugins, like Revive Old Posts Lite or Jetpack, offer basic automation features. However, paid versions often provide advanced options, such as detailed analytics or finer control, which can enhance your strategy.
